INTRODUCTION
Team Axle (formerly Axle-R8) is a professional esports organization based out of Houston, Texas competing in Rocket League. The team is owned and operated by Beasley Esports, which also owns the Houston Outlaws in the Overwatch League.
In the summer of 2022 the organization was looking to overhaul its roster and complete a soft relaunch after months of inactivity.
The goal of this project was to create a unified design system and identity unique to Team Axle, something the organization lacked in its infancy. This project highlights all of the work I put in during my time with Team Axle.
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